E-commerce (electronic commerce) allows businesses to buy and sell goods and services over the Internet.
Business-to-Consumer e-commerce (B2C) is conducted in a similar way Business-to-Business e-commerce, with the key distinction being the legal and regulatory protections in place for the former. E-commerce can be conducted over computers, tablets, smartphones, and other smart devices.
Nearly every imaginable product and service is now being made available through e-commerce transactions.
While there’s no universally accepted definition of e-commerce, it is generally included within the term ‘e-business’, which describes the concept of applying computer technology, not only to the buying and selling of goods, content or services, but also to internal processes within a business such as knowledge management and human resources.
Download our B2C E-commerce Guide that covers the topic extensively, including: